Corporate Signature
Company Logo Emblem
This is the approved corporate logo emblem for Little Guys Movers. This logo emblem has official colors for its use in print, as well as rules for RGB, and black-and-white variations. Refer to the following pages for details.
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Company Wordmarks
These are approved corporate wordmarks for single line and stacked placement, respectively. Company wordmarks are secondary logos, and should be used only when the company emblem is not appropriate. Examples of their use include storefront signage and truck fronts, where the vertical space is too short to accommodate the logo emblem.
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Incorrect Signature Usage
What Not To Do
Consistent use of the Little Guys Movers logo emblem and wordmark (collectively referred to here as “logo”) are important to maintain brand identity. The examples shown here represent samples of possible misuse.
- Use only approved Little Guys Movers logo colors, as indicated in this guide.
- Never disproportionately scale, distort, or alter the logo.
- Never separate or rearrange parts of the logo.
- Never flip, tilt, fade, or add 3-D effects to the logo.
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Official Color Usage
The indicated RGB or HEX colors should be used for digital applications, and CMYK colors for print applications. Pantone colors should be used only for signs and other applications where CMYK printing is not an available option.
Primary Colors
Greys and greens may be used as large background colors, and also as text. In print, Little Guys Green may be overlayed with a black transparent gradient to achieve a rich green effect.
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| Little Guys Green C 100/M 0/Y 100/K 20 R 0/G 114/B 54 HEX 007236 Pantone 349 (signs only) SW 6741 Derbyshire (Sherwin Williams Paint) |
Black C 0/M 0/Y 0/K 100 R 0/G 0/B 0 HEX 000 |
Dark Grey C 0/M 0/Y 0/K 75 R 115/G 115/B 115 HEX 737373 |
Medium Grey C 0/M 0/Y 0/K 50 R 138/G 138/B 138 HEX 737373 |
Secondary Colors
These are the colors that make up the Little Guys logo emblem, along with lighter variations of those colors, a gold, and two additional greens. These all may be used as accent colors.
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| LG Logo Red C 0/M 95/Y 95/K 0 R 201/G 037/B 044 HEX C9252C Pantone 186 (signs only) |
LG Logo Blue C 88/M 53/Y 0/K 0 R 0/G 102/B 179 HEX 0066B3 Pantone 660 (signs only) |
LG Logo Skin Tone C 16/M 27/Y 46/K 0 R 206/G 174/B 135 HEX CEAE87 Pantone 481 (signs only) |
Lighter Green R 64/G 149/B 104 HEX 409568 (web only) |
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| Lighter Red C 0/M 91/Y 60/K 0 R 242/G 98/B 95 HEX F2625F |
Lighter Blue C 64/M 22/Y 0/K 8 R 70/G 149/B 203 HEX 4695CB |
Gold C 0/M 18/Y 100/K 0 R 227/G 177/B 36 HEX E3B124 |
Darker Green R 0/G 95/B 45 HEX 005F2D (web only) |
Approved Brand Typography
Logo Typography
The Little Guys Movers logo and company wordmarks are comprised of two typefaces: Lino Letter Black and Akzidenz Grotesk Super. Both typefaces combine to make the brand name recognizable.
The two typefaces in the logo should not be used elsewhere to represent the brand.
Headlines for Web and Print
Little Guys Movers should be represented by uniform typography in all forms of communication including print, web and signage. Headlines should be represented by the following typefaces: Oswald Bold (Uppercase), Roboto Slab Bold, Oswald Light (Uppercase), Roboto Slab Light.
Main Headlines
Alternate Headlines
Body Copy for Web and Print
In web and print, Little Guys main body copy should be represented by the font Roboto Regular. For small subheads, Roboto Bold is desireable, and to emphasize a point, Roboto Italic. When extra emphasis is needed, Roboto Bold Italic may be used. On occasions when white or light body copy is required over photography (for example a photo caption), Roboto Bold may be necessary for legibility.
